Hugh Jones
Spa Operations and Management HUW 001
This course will educate students on basic understanding of spa operations and management
Self paced
tutorials
The Global Wellness Summit estimates that there are 130,000 to 180,000 positions available in Spa Industry Management and only 4,000 persons being trained or in advanced management training. This course was created by Hugh Jones M.Ed to assist staff employed in the Spa Industry section of Resort and Hospitality and Wellness Tourism who do not have access to training but want to learn more about Spa Operations and Management.
Course Features:
This is the first in a series of Seminars created and presented by Hugh Jones M.Ed who is an experienced Executive Spa Director who has directed many spas to increase profits and improve the delivery of quality service on a consistent basis.
The information presented in this course gives spa specific information and sound business advice to help you manage your spa business. This information will also be helpful to people new to or already employed in the spa industry and looking for upward professional mobility within the Resort and Hospitality industry worldwide.
This course allows you to “study in your own place at your own pace”. It is intended for students of all ages who have a genuine interest in studying this spa and wellness industry which is growing rapidly in many countries around the world.
Course Package:
- 6 Chapters of approximately 114 slides in Powerpoint presentations & 6 assignments
- A certificate of completion will be presented at the end of each seminar course.
- Course Duration: 8 weeks
- The course will start as soon as you enroll
Who can take this course?
This course is meant for anyone who is interested in understanding how to manage spa operations in any category of spa in the world. There are no prerequisites for this course.
Recommended Resources:
- Global Wellness Summit.
- Spa Mangement magazine.
- Questex American Spa Magazine
- Spa Finder Wellness
- Spa Business.com
Learner Outcomes:
- Students will understand the importance of creating a business plan.
- Students will understand the difference between Leaders and managers.
- Students will understand the importance of creating a successful marketing plan.
- Students will know the difference in creating compensation plans for employees.
Course Outline:
Chapter 1 Spa Industry Statistics
This chapter shows the categories of spas and the impact the spa industry has had on the resort and hospitality industry, the leisure industry and lifestyles in todays’ communities. This chapter also focuses on revenue opportunities the demographics of spa clients and the services they want.
Chapter 2 Outline for a Business Plan
A sound business plan is important to establish your own identity, your unique selling position, and how profitable you can expect your business to be. Customising your own business plan will help you identify the critical business needs that have to be addressed from concept to completion and ongoing day to day operations.
Completing your own business plan will translate your vision into a reality and how to establish a realistic time frame, critical path and strategies to accomplish your goals.
Chapter 3 Leadership and Management
Identifying who are your leaders and managers is critical to the success of your day to day operations. Know the differences and their characters is important for you to place your staff in the correct position for them and you to succeed.
Chapter 4 Five steps to assure your success
Clearly identifying and refining strategies in each of the five steps and following or adjusting your business plan will insure that you are paying attention to the details of running your business.
Chapter 5 Motivational Compensation
Staff compensation is often the biggest expense in the business. How you compensate your staff fairly and in a timely manner will likely be the most important business decision you make. Tying compensation to performance is the best way to reward your staff and including all your staff establishes a teamwork attitude.
Chapter 6 Marketing your business
Having an ongoing marketing plan is essential to get your message and a response from your existing and potential clients. Identifying your target market and utilizing multiple strategies and tools constantly reinforcing your message with a call to action should be the strategy to every marketing campaign and evaluating the returns and response to your marketing dollars is essential to know if your plan is successful.
Language of instruction: English
- Understand the Spa Industry Statistics
- Outline for a Business Plan
- Leadership & Management
- Five steps to assure your success
- Marketing your business
Hugh Jones has been in the spa & fitness industry for 21 years and has successfully directed spa programs in several 5-star hotels, resorts and planned communities.Hebeganhiscareerin1981at the world famous spa at Palm-Aire,PompanoBeach,Florida.Hughlatermoved totheBonaventure InterContinental Hotel & Spa in Fort Lauderdale, where hewas recruited by Turnberry Isle Yacht & Country Club in Aventura, and was named “Manager of the Year”. During that time, Turnberry was rated “Number 1 resort in the U.S.” by Lodging and Hospitality.
Following the successful opening of the P.G.A Spa in West Palm Beach, Florida,Hugh was Vice President of Development for M.C.M.International,a spa consulting and management company. During this period,he was involved with all aspects of design & spa operations with projects for Canadian Pacific Resorts in Banff,Alberta,Canada; Buena Vista Palace in Orlando, Florida; and Melia Resort in Cancun, Mexico.In 1995,Hugh was recruited by K.S.L. Recreation Corporation to manage the transition and integration of the Saturnia Spa at Doral, Doral Golf Resort inMiami,Florida.The spa was rated “Number 2 in the United States” by Zagat.
In1997,HughwasappointedGeneralManagerofHippocrates Health Institute in West Palm Beach, Florida and in 1999 it was voted “Number 1 in Medical Health Resorts” bySpa Management. Hugh graduated from ManagementPerformance and Development Programs
in the Hospitality Industry with Inter-ContinentalHotels and Victoria International ofBoston.
As a faculty member of Academy of Esthetics and Spa Therapies, he has conducted Spa Manager Certification courses since 1998. Hugh is on the board of directors of the Florida College of Natural Health. In 2008 Hugh became Adjunct Professor at FloridaGulf Coast University at Fort Myers, Florida. He also holds a M.Ed. degree inExercise Science from the University of Western Carolina.
Hughhasalsowritten severalarticlesforSpa Managementon planning for profits within the spa,recruitingandmanagingspastaff,andreviewing existing spa operations to improve
service and profitability. Duringhis many years as a Spa Director, Hugh Jones, has mentored many staff members that have gone on to becomesuccessfulSpaDirectorsatseveral prestigious properties. Since 2000 Hugh has been involved with spa design and development in over 80 successfulnational&internationalprojectsinSwitzerland, Canada, USA and New Zealand.
Schedule & Syllabus
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